Vol. 8 No. 1 (2025): Vol 8 No 1 (2025)

Articles

• CONSUMER DECISION MODEL: PRICE PERCEPTION, PRODUCT QUALITY, BRAND IMAGE INFLUENCE DECISIONS TO PURCHASE  SMARTPHONE iPhone  IN INDONESIA

  Muhammad Misbahul Munir , Gunadarma University, Indonesia

  Titi Nugraheni, Gunadarma University, Indonesia

  Misdiyono, Gunadarma University, Indonesia

  1-11

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• THE INFLUENCE OF RETURN ON EQUITY, DEBT RATIO AND DIVIDEND POLICY ON COMPANY VALUE

  Lia Diana, Universitas Islam Nadhlatul Ulama Jepara, Indonesia

  A Khoirul Anam, Nahdlatul Ulama Islamic University, Indonesia

  12-21

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  This article have been read 257 times, downloaded 257 times

• ANALYSIS OF THE FACTORS THAT INFLUENCE THE DECISION TO PURCHASE "MINYAK KITA" COOKING OIL: A MEDIATION STUDY OF PURCHASE INTENTION AMONG HOUSEWIVES IN PEKALONGAN

  Anggik Septianingrum, Universitas Muhammadiyah Pekajangan Pekalongan, Indonesia

  Panca Kurniati, Universitas Muhammadiyah Pekajangan Pekalongan, Indonesia

  Eliya Tuzaka, Universitas Muhammadiyah Pekajangan Pekalongan, Indonesia

  22-37

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  This article have been read 246 times, downloaded 246 times

• THE MEDIATING ROLE OF INNOVATION IN THE RELATIONSHIP BETWEEN INTELLECTUAL CAPITAL AND ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL STUDY ON REGIONAL PUBLIC SERVICE AGENCIES

  Heri Susanto, Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia

  Rosita, Universitas Islam Indonesia, Indonesia

  Amy Wulandari, Universitas Boyolali, Indonesia

  38-47

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  This article have been read 189 times, downloaded 189 times

• THE INFLUENCE OF CAPITAL STRUCTURE, COMPANY SIZE, AND ASSET GROWTH ON FINANCIAL PERFORMANCE IN STATE-OWNED ENTERPRISES (SOES)

  Maulana Hidayatullah, Universitas Islam Nahdlatul Ulama, Indonesia

  Aida Nahar, , Indonesia

  48-60

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  This article have been read 228 times, downloaded 228 times

• THE ROLE OF PURCHASE INTENTION IN MEDIATING HALAL PRODUCT LITERACY, HALAL LABEL KNOWLEDGE, AND CONSUMER ATTITUDES TOWARDS GENNERASI Z PURCHASING DECISIONS AT STREET VENDORS IN PEKALONGAN.

  Muftikhatul Aeni, Universitas Muhammadiyah Pekajangan Pekalongan, Indonesia

  Panca Kurniati, SE.,MSc., Universitas Muhammadiyah Pekajangan Pekalongan, Indonesia

  Nur Kholidah, SE.Sy., ME., Universitas Muhammadiyah Pekajangan Pekalongan, Indonesia

  61-79

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  This article have been read 288 times, downloaded 288 times

• THE IMPACT OF CAREER DEVELOPMENT, ORGANIZATIONAL COMMITMENT, AND JOB INSECURITY ON TURNOVER INTENTION

  Widi Wahyudi, Universitas Budi Luhur, Indonesia

  Burhanuddin Qodri , Universitas Budi Luhur, Indonesia

  80-93

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  This article have been read 284 times, downloaded 284 times

• INFORMATION TECHNOLOGY INTEGRATION FOR ACADEMIC ADMINISTRATION OPTIMIZATION

  I Made Sudana, Universitas PGRI Semarang, Indonesia

  Soedjono, Universitas PGRI Semarang, Indonesia

  Kamsidjo Budi Utomo, Universitas PGRI Semarang, Indonesia

  Ghufron Abdullah, Universitas PGRI Semarang, Indonesia

  94-101

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  This article have been read 194 times, downloaded 194 times