Vol. 8 No. 1 (2025): Cover

Articles

• CONSUMER DECISION MODEL: PRICE PERCEPTION, PRODUCT QUALITY, BRAND IMAGE INFLUENCE DECISIONS TO PURCHASE  SMARTPHONE iPhone  IN INDONESIA

  Muhammad Misbahul Munir , Titi Nugraheni, Misdiyono (Author)

  1-11

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• THE INFLUENCE OF RETURN ON EQUITY, DEBT RATIO AND DIVIDEND POLICY ON COMPANY VALUE

  Lia Diana, A Khoirul Anam (Author)

  12-21

  • pdf

• ANALYSIS OF THE FACTORS THAT INFLUENCE THE DECISION TO PURCHASE "MINYAK KITA" COOKING OIL: A MEDIATION STUDY OF PURCHASE INTENTION AMONG HOUSEWIVES IN PEKALONGAN

  Anggik Septianingrum, Panca Kurniati, Eliya Tuzaka (Author)

  22-37

  • pdf

• THE MEDIATING ROLE OF INNOVATION IN THE RELATIONSHIP BETWEEN INTELLECTUAL CAPITAL AND ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL STUDY ON REGIONAL PUBLIC SERVICE AGENCIES

  Heri Susanto, Rosita, Amy Wulandari (Author)

  38-47

  • pdf

• THE INFLUENCE OF CAPITAL STRUCTURE, COMPANY SIZE, AND ASSET GROWTH ON FINANCIAL PERFORMANCE IN STATE-OWNED ENTERPRISES (SOES)

  Maulana Hidayatullah, Aida Nahar (Author)

  48-60

  • pdf

• THE ROLE OF PURCHASE INTENTION IN MEDIATING HALAL PRODUCT LITERACY, HALAL LABEL KNOWLEDGE, AND CONSUMER ATTITUDES TOWARDS GENNERASI Z PURCHASING DECISIONS AT STREET VENDORS IN PEKALONGAN.

  Muftikhatul Aeni, Panca Kurniati, SE.,MSc., Nur Kholidah, SE.Sy., ME. (Author)

  61-79

  • pdf

• THE IMPACT OF CAREER DEVELOPMENT, ORGANIZATIONAL COMMITMENT, AND JOB INSECURITY ON TURNOVER INTENTION

  Widi Wahyudi, Burhanuddin Qodri (Author)

  80-93

  • pdf

• INFORMATION TECHNOLOGY INTEGRATION FOR ACADEMIC ADMINISTRATION OPTIMIZATION

  I Made Sudana, Soedjono, Kamsidjo Budi Utomo, Ghufron Abdullah (Author)

  94-101

  • pdf