Focus and Scope

The Journal of Digital Business and Applied Intelligence (JDBAI) publishes theoretical, empirical, and applied research on business activities, strategies, practices, and innovations in the digital environment. The journal focuses on how digital technologies, data, and intelligent approaches are used to support business development, decision-making, operational improvement, and value creation.

The scope of JDBAI includes:

• Digital business models and strategies
• Digital transformation in business organizations
• Digital marketing and online consumer behavior
• Electronic commerce, social commerce, and mobile commerce
• Digital entrepreneurship and business innovation
• Financial technology, digital payment, and digital financial services
• Platform-based business and digital ecosystems
• Customer experience in digital environments
• Business intelligence and data-driven decision-making
• Data analytics for business applications
• Artificial intelligence and machine learning for business
• Predictive analytics and decision support systems
• Digital supply chain and technology-enabled operations
• Digital governance, data privacy, cybersecurity, and business ethics
• Sustainable business practices in the digital economy

JDBAI accepts quantitative, qualitative, mixed-method, conceptual, case-study, and systematic review articles. Manuscripts must demonstrate a clear relevance to digital business or the application of intelligent and data-driven approaches to business problems.