About the Journal

The Journal of Digital Business and Applied Intelligence (JDBAI) is a peer-reviewed academic journal published by the Digital Business Study Program, Faculty of Economics and Business, Universitas Persatuan Guru Republik Indonesia (UPGRIS) Semarang. JDBAI provides a platform for researchers, academics, practitioners, and students to publish high-quality theoretical, empirical, and applied studies in the fields of digital business and applied intelligence.

The journal focuses on business activities, strategies, and innovations in the digital environment, including digital transformation, digital marketing, e-commerce, financial technology, digital entrepreneurship, platform-based business, consumer behavior in digital markets, and technology-enabled business decision-making. JDBAI also welcomes studies that apply artificial intelligence, machine learning, data analytics, business intelligence, and related analytical approaches to address business problems and support organizational performance.