Community Service Journal: Adarma Acitya
Journal title Community Service Journal: Adarma Acitya Frequency 3 times a year in March, July, December DOI Prefix 10.26877 by ISSN 3109-8525 (Online - Elektronik) Editor-in-chief Dr. Rauly Sijabat, S.KM, S.E, M.M | 081325710949 Publisher Universitas PGRI Semarang Citation Google Scholar | Garuda |Dimensions Community Service Journal: Adarma Acitya published by Faculty of Economic and Business of Universitas Persatuan Guru Republik Indonesia Semarang as the implementation of science, technology, economics, environment, and social in empowering the community, dedicated to disseminating research and practices in community empowerment and service. The journal provides academics, practitioners, and researchers a platform to share impactful contributions to community development and engagement
Faculty of Economic and Business Universitas Persatuan Guru Republik Indonesia Semarang
Digitalization Assistance Program and Human Resource Capacity Building to Enhance Transparency and Accountability of Koperasi Merah Putih in Karanganyar Gunung Village, Semarang
Cooperatives, as a pillar of the people’s economy, play a strategic role in improving community welfare. However, in practice, cooperatives still face various challenges, particularly in terms of digitalisation and the limited capacity of human resources (HR). This community service activity aims to enhance digital literacy and HR capacity through assistance in implementing a digital-based financial system at Koperasi Merah Putih in Karanganyar Gunung, Semarang City. The method employed is a participatory approach based on assistance, which includes stages of needs assessment, training, intensive mentoring, and evaluation. The results indicate significant improvements in digital literacy and the technical capabilities of cooperative administrators, as reflected in the increase in the average pre-test score from 56.4 to 82.7 on the post-test. In addition, the administrators’ ability to record transactions and prepare digital-based financial reports improved from 30% to 85%. The implementation of the digital system also promotes more systematic, transparent, and accountable cooperative management. Therefore, this assistance programme has proved effective in supporting the digital transformation of cooperatives through strengthening human resource capacity. Furthermore, the administrators' capacity to record transactions and generate digital-based financial reports increased from 30% to 85%. The deployment of the digital system encourages more methodical, transparent, and responsible cooperative management. As a result, this assistance programme has proven effective in supporting cooperatives' digital transformation by strengthening human resource capabilities.
Copyright (c) 2026 Community Service Journal: Adarma Acitya https://creativecommons.org/licenses/by-nc-sa/4.0
Strengthening Business Networks Through Technology Utilization for MSMEs in Pegandon District
Digital technology enables the growing development of online shopping. This also makes it possible for each seller to market their products or services with a wider range and costs that are not as expensive as conventional ones. Pegandon District has many business actors or MSMEs. The GRDP growth rate in Pegandon District has not recovered after the COVID-19 pandemic. One way to increase the GRDP growth rate is to increase the capability of business actors in selling or distributing their products. One of the product sales distribution channels is e-commerce. This training activity is related to marketing in utilizing e-commerce. Therefore, training on the use of e-commerce is not only to increase sales, business actors are also able to expand their product introduction. In addition, this service activity also provides training on preparing simple financial reporting. It is hoped that through the financial reporting that is owned, business actors can access capital from formal financial institutions
Strengthening Entrepreneurship Literacy and Digital Marketing for PKK Activists Producing Local Products in Muntal Village
This community service activity was carried out in Muntal Village, RT 06 RW 05, Gunung Pati District, Semarang City, with the main target being women members of the Family Welfare Movement (PKK). This program aims to improve entrepreneurial literacy and digital marketing skills to support the development of micro-enterprises based on local products. The background of this activity refers to the village's untapped economic potential, as well as the low understanding of the community, especially women, in aspects of business management and the use of digital technology. The program consisted of a one-day intensive training covering entrepreneurship, product branding, and digital marketing practices through platforms such as Instagram and Shopee. The activity was complemented by group discussions, simulations, and practice creating online business accounts. The implementation of the activity went according to plan with a participant attendance rate of 90%. The results of the activity showed that participants experienced a significant increase in their understanding of entrepreneurial concepts, were able to create digital business accounts, and were more confident in marketing their local products. The evaluation showed that the activity was highly relevant and had a direct positive impact on the economic capacity of the participants. The participants also hoped for further mentoring and the formation of joint business groups. This program is expected to become a model for community-based women's economic empowerment that can be replicated in other areas.
Mangrove Loss and Blue Carbon decline in Indonesia’s Coastal Regions
Indonesia has the largest mangrove area in the world and supports high diversity, including 92 true mangrove species. They provide critical ecosystem services such as protection from floods, disaster risk reduction, fisheries support, carbon sequestration, and erosion prevention. Despite their importance, Indonesia has experienced significant mangrove loss/destruction over the past two centuries. This is majorly driven by factors such as pollution, illegal logging, rapid urbanization, agriculture, and aquaculture expansion, with shrimp specifically. This leads to mangrove degradation, and it threatens community livelihoods, coastal resilience, ecosystem services, and national climate mitigation goals. In recent decades, Indonesia has begun to recognize mangroves as a key blue carbon ecosystem. Under the Paris Agreement, mangrove conservation and restoration strategies have been included. However, mangrove governance remains an issue due to overlapping land-sea policies, weak regulations, and gaps in regulatory frameworks. This paper reviews the environmental and economic importance of mangroves in Indonesia and examines the key drivers of mangrove loss, and discusses the challenges related to policy integration. The discussion highlights the need for inter-sectoral governance, community involvement, sustainable and long-term restoration practices, and financial sources. Strengthening these areas is essential for safeguarding Indonesia’s mangroves.
Creative Marketing Strategy Assistance for Awung Gading Bamboo Products in an Effort to Support the Development of MSMEs in Wukirsari Village, Bantul, Special Region of Yogyakarta
Awuung Gading Bamboo Crafts is one of the traditional craft MSMEs in Wukirsari Village. This village has the potential for bamboo crafts that have economic value. However, sales turnover remains far below expectations. Subsequently, the community service team provided marketing strategy training. The activity involved in-depth observation and counselling on marketing strategies, particularly a digital approach. The results demonstrated increased knowledge and understanding of optimal marketing in the digital era.
Strengthening Vocational High School Teachers' Pedagogical Competence in Developing AI-Based Learning Materials through Prompt Engineering Training
This paper reports a community service program designed to strengthen vocational high school teachers' pedagogical competence through prompt engineering training to support AI-assisted instructional design. The program was conducted as an in-house training at SMK Negeri 1 Bulakamba involving 90 teachers from different subject areas. Activities included initial needs mapping, hands-on training on developing teaching modules, lesson plans, and assessment items using structured prompts, followed by post-training mentoring. Observations and artifact documentation indicate a shift from manual preparation toward a more systematic design of teaching modules, lesson plans, and assessment instruments with clearer alignment among learning objectives, learning activities, and assessment. Voluntary feedback from 18 participants indicated positive perceptions, with mean scores ranging from 4.44 to 4.69 on a 1-5 scale, and high acceptance of the training (61% very good; 39% good). The findings suggest that prompt engineering training was well received and may support more structured instructional planning in vocational education.
Transformation of Micro-Enterprise Marketing Strategies through Artificial Intelligence Training in Semarang City
This community service program aims to transform the marketing strategies of microenterprises through training on the utilization of Artificial Intelligence (AI) in Semarang City. The program was designed using a capacity-building approach that emphasizes hands-on practice and structured mentoring, employing the Demonstration– Practice–Feedback–Revision (DPFR) model. The training materials covered the use of text-to-text AI for generating content ideas, captions, storytelling, and calls to action; text-to-image AI for creating promotional visual materials; and an introduction to text-to-video AI as an option for content development. Evaluation was conducted using pre-tests and post- tests to measure improvements in participants’ knowledge, as well as content output assessment rubrics to evaluate skill development. The results indicate an increase in participants’ understanding of AI applications in digital marketing and an improvement in the quality of promotional content, particularly in message structure, clarity of value propositions, strength of calls to action, and visual consistency. Initial impacts were also observed in the form of improved posting consistency and increased audience interaction, serving as indicators of early lead formation. Overall, this program demonstrates that practice-based AI training is effective in accelerating the adoption of marketing technologies among micro-enterprises and has the potential to sustainably enhance their competitiveness through continued mentoring.
Enhancing Local MSME Competitiveness through ParticipatoryCommunity Service and Digital Transformation Initiatives
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting local economic development and employment creation. However, many local MSMEs continue to face structural challenges related to limited managerial capacity, low digital literacy, and weak market competitiveness. This community service program aims to enhance the competitiveness of local MSMEs through participatory empowerment and digital transformation initiatives. The program was implemented using a participatory approach that actively involved MSME actors in all stages of the activities, including needs assessment, training, implementation, and evaluation. The intervention focused on strengthening basic business management skills, improving digital marketing capabilities, and facilitating the adoption of simple digital tools to expand market reach. The methods employed included socialization sessions, hands-on training, practical application of digital marketing platforms, and continuous mentoring. The results indicate a significant improvement in MSME participants’ understanding of business management practices, increased utilization of digital marketing channels, and enhanced awareness of the importance of digital transformation for business sustainability. Overall, the program demonstrates that participatory community service combined with digital transformation initiatives can effectively improve MSME competitiveness and adaptability in the local context. This approach offers a practical model for sustainable MSME empowerment that can be replicated in similar community settings.
VIBRANT VILLAGE BASED HEALTHY VILLAGE EMPOWERMENT: STUNTING AND MALNUTRITION PREVENTION IN KELURAHAN SADENG
Nutritional problem is an issue to be concern in the developing country such as Indonesia, especially in the infant to child, and vulnerable age (Setiadi, 2020). Kelurahan Sadeng (sub-district) is located in Kecamatan Gunungpati (district), Semarang City, Central Java. Geographically, the sub-district has an area of 153,425 Ha, with majority of the area consists of yard and rice fields. Kelurahan Sadeng has administrative borderlines, it is bordered by Kelurahan Kandri and Kelurahan Bambab Kerep to the west, Desa Kalipancur (village) to the north, Kelurahan Sukorejo to the east, and Kelurahan Pongangan to the south. The profile of Kelurahan Sadeng consists of total 8,386 people (March. 2025) consists of 4,149 men, and 4,237 women divided into 10 RW and 53 RT. The positive impact of the population density in this village is the availability of a large workforce, greater business opportunities, and increased household industrial production. Meanwhile, the emerging problem from negative impacts of the population density are the first, the limitation of health facility in Sadeng sub-district, the second, in some RWs there are cases of stunting reported. The third, the understanding of clean and healthy lifestyle (PHBS). The objective of the program is The Healthy Village Development through Sustainable Vibrant Village in Kelurahan Sadeng by strengthening Integrated Health Service Post (Posyandu), forming village administrators of health institutions, and also to reduce stunting rates. The outputs of the activity are in the form of mandatory and additional output. The mandatory output includes article publication on Jurnal Pengabdian Masyarakat accredited Sinta 5 with ISSN : https://jurnal.stie-aas.ac.id/index.php/JAIM and mass media publication. The activity is held during 1 semester since the proposal is approved to be funded. The proposed fund for the community service is Rp. 1.
Assistance in Developing Herbal Teh Gurah Products to Enhance the Competitiveness of MSMEs in Wukirsari Village, Bantul
Wukirsari Village, located in Imogiri Sub-district, Bantul Regency, has significant potential in developing herbal products based on local wisdom, one of which is Teh Gurah. However, local micro, small, and medium enterprises (MSMEs) still face several challenges, including limited knowledge of product development, packaging, and effective marketing strategies. This community service program aims to enhance the competitiveness of Teh Gurah MSMEs through assistance in herbal product development. The program was implemented using a participatory approach, including field observation, interviews with business actors, education on product processing and presentation, and discussions on strengthening product value. The results indicate an improvement in MSMEs’ understanding of product quality, packaging identity, and the marketing potential of Teh Gurah as a leading local herbal product. This assistance program is expected to increase product value, support business sustainability, and contribute to the development of a local economy based on herbal resources in Wukirsari Village.
Sustainable Tourism in Indonesia: Balancing Culture, Economy, andEnvironment
Indonesia is one of the world's most popular tourist destinations because of its abundant natural resources, cultural variety, and historical sites. Tourism helps to drive national economic growth, create jobs, and promote regional development. However, the unregulated tourism boom has caused environmental deterioration, cultural commercialisation, and social problems. This article looks at sustainable tourism in Indonesia and emphasises the significance of balancing cultural preservation, economic rewards, and environmental protection. The study highlights the importance of government policies, local communities, tourism enterprises, and tourists in fostering sustainable tourism development. The essay also uses Yogyakarta as an example of sustainable tourism techniques that can be implemented in other parts of Indonesia.
Tourism GDP Share and Economic Growth in Indonesia:A Structural Analysis (2019–2023)
: Tourism has been positioned as a strategic sector in Indonesia’s development agenda because of its capacity to generate employment, foreign exchange, and regionally dispersed economic activity. However, the COVID-19 pandemic exposed the sector’s vulnerability to systemic shocks and raised questions about the alignment between tourism performance and aggregate economic recovery. This study examines the relationship between Indonesia’s annual GDP growth and tourism’s direct contribution to GDP from 2019 to 2023, focusing on structural rather than causal analysis. Using secondary data from the Tourism Satellite Account compiled by Statistics Indonesia and annual GDP growth data from the World Bank’s World Development Indicators, the study applies a descriptive quantitative design combined with a macro‑financial structural interpretation. The results show that tourism’s GDP share was close to 5 percent in 2019 but fell to about half that level in 2020, while aggregate GDP contracted by slightly more than 2%.GDP growth returned to positive territory in 2021 and exceeded 5% in 2022 and 2023, yet tourism’s share of GDP, although recovering, remained marginally below its pre‑pandemic level by 2023. This pattern indicates an asymmetric shock with a deeper collapse and slower recovery in tourism compared to the broader economy, generating a structural lag between macroeconomic and sectoral recovery. The study argues that relying solely on aggregate GDP growth as an indicator of tourism recovery risks overstating sectoral resilience and underestimating hysteresis effects in tourism‑dependent activities. Policy evaluation and tourism-led development strategies should therefore incorporate structural indicators such as tourism’s GDP share, sectoral volatility, and institutional constraints that influence the translation of policy initiatives into realized value added.
E-Commerce Training to Enhance Product Competitiveness for MSMEs in Kaliyoso Village, Kangkung District
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the national economy. However, many MSME entrepreneurs in Kaliyoso Village, Kangkung District, face challenges in digital marketing. The lack of e-commerce utilization has become a major obstacle in enhancing product competitiveness. This community service program aims to improve the understanding and skills of MSME entrepreneurs in leveraging e-commerce platforms. The methods used in this program include socialization, training, and direct mentoring. The activities involve digital marketing training using e-commerce platforms and assistance in managing digitally based businesses. A participatory approach is applied to ensure the active involvement of MSME entrepreneurs in every stage of the program. The results of this community service initiative indicate that participants have significantly improved their understanding and skills in using e-commerce for product marketing. Through this training, MSME entrepreneurs are better prepared to compete in an increasingly competitive market. The sustainability of this program is recommended through ongoing mentoring and support from local government authorities to strengthen the digital business ecosystem for MSMEs in Kaliyoso Village, Kangkung District.
Copyright (c) 2025 Community Service Journal: Adarma Acitya https://creativecommons.org/licenses/by-nc-sa/4.0
Digital Marketing and Photography:Strengthening the Sales Performance of MSME Products in Diwak Village
The advancement of information technology in marketing stimulates digital marketing activities as a promotional medium to increase sales performance, including among SMEs in Diwak Village. To visually introduce products and capture consumer attention, digital marketing necessitates the use of product images instead of physical products. However, the limitations of human resource skills to practice digital marketing in business promotion activities by SMEs, as well as the ability of SME actors in Diwak Village to make product images as digital marketing content, continue to encourage this community service activity. Community service activities are carried out using two approaches: lectures and practices. Lectures are required to give a foundation for knowledge, and practice is required to carry out direct practice in constructing an online store as a digital marketing medium, as well as the practice of making product images as digital marketing content. Community service is provided to SME advocates in Diwak Village. The outcome of this community activity is that SME activists have a good understanding of digital marketing, and SMEs now have web stores and the ability to make product photographs.
Empowering MSMEs in the Digital Era: E-Commerce Training and Technology-Based Promotional Design
Micro, Small, and Medium Enterprises (MSMEs) are essential for economic growth but often struggle with digital adaptation. This community program enhances MSME competitiveness by providing e-commerce training and technology-driven promotional design. Participants learn to utilize online marketplaces, optimize social media, and create compelling marketing materials. The program employs hands-on workshops, interactive demonstrations, and personalized mentoring. Results show improved skills in managing digital platforms, designing effective promotions, and implementing marketing strategies. By adopting digital tools, MSMEs expand market reach, increase revenue, and strengthen sustainability. This initiative provides a replicable model for fostering digital transformation among small businesses, enabling them to remain competitive in the evolving digital landscape.
Prevention of Stunting through socialization and making avocado cake in Sepakung Village
Stunting is a health problem that is still a serious concern in Indonesia. This condition occurs due to chronic malnutrition which has an impact on children's physical growth and cognitive development. This community service activity was carried out in Sepakung Village, Banyubiru District, with a participatory approach involving the community, especially pregnant women, breastfeeding mothers, Posyandu cadres, and local community leaders. The implementation method consists of several main stages, namely planning, implementation and evaluation. Socialization on stunting prevention in Sepakung Village was carried out involving Posyandu cadres as the main facilitators. This activity was attended by pregnant women, breastfeeding mothers and the general public who wanted to understand more about the importance of preventing stunting. The results of this training were very positive. Most participants felt that the avocado cake recipe was easy to make and tasted delicious, so it could be applied in everyday life. Apart from that, participants also began to understand that avocados can be used as a healthy food alternative that is attractive to children. Further efforts are needed to develop alternative food sources that can be used throughout the year and increase community independence in processing and utilizing local food ingredients more widely.
Smart Marketing for Small Businesses: Digital Strategy Training for Home-Based Entrepreneurs in Bengkle, Semarang District
This community service program aimed to empower home-based entrepreneurs in Bengkle, SemarangDistrict, by enhancing their digital marketing skills through targeted training. The primary objective was to equip participants with the knowledge and tools necessary to effectively utilize digital platforms, particularly Google My Business, to expand their market reach. The program employed a participatory approach, involving initial assessments, interactive workshops, hands-on training sessions, peer reviews, and ongoing mentorship. Results indicated a significant improvement in participants' digital literacy and their ability to implement digital marketing strategies, leading to increased business visibility and customer engagement. These findings underscore the importance of tailored digital marketing education in empowering small-scale entrepreneurs in rural areas.
Village Economic Empowerment through Product Innovation: Training on Corn Compote Ice Making in Rejosari Village, Kendal Regency, Central Java Province, Indonesia
This community service activity aims to empower the local community of Rejosari Village by providing training on the production of corn ice, a value-added product derived from corn. The primary objective is to enhance participants' understanding and skills in processing corn, thereby improving their economic conditions. The methodology employed includes a series of structured training sessions that encompass theoretical knowledge and practical demonstrations. Initially, a needs assessment was conducted to identify the participants' existing knowledge and skills. Following this, a comprehensive training program was implemented, focusing on the techniques of corn ice production, marketing strategies, and business management. The results of the training indicate a significant improvement in participants' knowledge and skills. Pre-training assessments revealed that only 30% of participants had a basic understanding of corn processing. However, post-training evaluations showed that this figure increased to 90%, demonstrating the effectiveness of the training program. Participants expressed increased confidence in their ability to produce and market corn ice, which is expected to contribute positively to their household incomes. Overall, this initiative not only enhances local economic development but also fosters innovation within the community.
Digital Marketing and SEO Development to Increase Sales of Telang Tea Flowers
Butterfly pea flower (Clitoria ternatea) is gaining recognition for its numerous health and beauty benefits, making it a prominent product in the herbal market. Despite its growing popularity, marketing efforts have largely remained localized, underutilizing the potential of digital platforms. This article seeks to explore the application of digital marketing and Search Engine Optimization (SEO) to enhance the sales of butterfly pea flower products. The initiative involves hands-on training that covers fundamental concepts of digital marketing along with practical SEO techniques aimed at increasing the online visibility of butterfly pea tea products. This study aims to improve digital marketing and search engine optimization (SEO) in the sale of butterfly pea tea flowers produced by villagers in Kangkung Village, Mranggen District, Central Java. With the growing trend of internet usage, especially social media and websites, small and medium enterprises (SMEs) in the agricultural sector can utilize technology to expand their markets and increase sales.