DIGITAL EMPOWER MSMES: MSME DEVELOPMENT IN SUSUKAN VILLAGE, UNGARAN, BASED ON BUSINESS LEGALITY COMPLIANCE AND DIGITAL BRANDING
DOI:
https://doi.org/10.26877/adarmaacitya.v2i2.747Keywords:
business legal formalization, branding strategies, business managementAbstract
Desa Susukan Kecamatan Ungaran Timur Kabupaten Semarang holds strong development potential of MSMEs, in culinary, handicrafts, and services sectors. Nevertheless, most of the MSMEs face limitations in business management, financial planning, business legal formalization, and the adoption of branding strategies. This caused MSMEs face difficulties to access funding, partnership, and broader market. The program aimed to increase MSMEs capacity through assistance in business legal compliance, management, and strengthening their digital branding. The implemented methods include training, workshops, and intensive assistance. The expected outputs are the increasing number of MSMEs with business legality compliance, and increasing capacity in financial report and digital branding. The proposed fund of the program is Rp 8.000.000 and conducted over a one-semester period, entailed multi-discipline lectures and students from Universitas Persatuan Guru Republik Indonesia Semarang. The program will result a Sinta 5 journal article, uploaded video, published on the Online Media, and an article on ISSN Journal
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