Strengthening Business Networks Through Technology Utilization for MSMEs in Pegandon District
DOI:
https://doi.org/10.26877/adarmaacitya.v2i1.576Keywords:
business networks, e-commerce, SMEsAbstract
Digital technology enables the growing development of online shopping. This also makes it possible for each seller to market their products or services with a wider range and costs that are not as expensive as conventional ones. Pegandon District has many business actors or MSMEs. The GRDP growth rate in Pegandon District has not recovered after the COVID-19 pandemic. One way to increase the GRDP growth rate is to increase the capability of business actors in selling or distributing their products. One of the product sales distribution channels is e-commerce. This training activity is related to marketing in utilizing e-commerce. Therefore, training on the use of e-commerce is not only to increase sales, business actors are also able to expand their product introduction. In addition, this service activity also provides training on preparing simple financial reporting. It is hoped that through the financial reporting that is owned, business actors can access capital from formal financial institutions
References
Badan Pusat Statistik. (2021). Laju Pertumbuhan PDRB Seri 2010 Atas Dasar Harga Konstan Menurut Lapangan Usaha. Retrieved from kendalkab.bps.go.id: https://kendalkab.bps.go.id/indicator/52/40/1/laju-pertumbuhan-pdrb-seri-2010-atas-dasar-harga-konstan-menurut-lapangan-usaha.html
Ferrera, C., & Kessedijan, E. (2019). Evolution of E-commerce and Global Marketing. International Journal of Technology for Business.
Kecamatan Pegandon. (2017). Profil Kecamatan Pegandon. Retrieved from kecpegandon.kendalkab.go.id: https://kecpegandon.kendalkab.go.id/#
Eriandani, Rizky., Fidelis Arastyo Andono2 , Dianne Frisko Koan3 , Muhammad Wisnu Girindratama4 , Esti Dwi Rinawiyanti (2023). Bimbingan Teknis dan Pendampingan Penyusunan Laporan Keuangan bagi Unit Usaha BUMDes Mitra Warga Desa Kesiman. International Journal of Community Service Learning, 7 (1), 112-120.
Herawati, Nyoman Trisna., Putu Sukma Kurniawan, Edy Sujana, Putu Eka Dianita Marvialianti Dewi, Luh Gede Kusuma Dewi (2020). Pemanfaatan Financial Technology Dalam Pengelolaan Keuangan Usaha Mikro Dan Kecil. CARADDE: Jurnal Pengabdian Kepada Masyarakat, 2 (2), 179-186.
Purnama, I Ketut Eddy., Putu Gde Ariastita, Ketut Dewi Martha Erli Handayeni , Supeno Mardi Susiki Nugroho (2018). Penerapan E-Commerce untuk Penguatan UMKM Berbasis Konsep One Village One Product di Kabupaten Karangasem. SEWAGATI: Jurnal Pengabdian Kepada Masyarakat, 2 (2), 85-90.
Rahmadiane, Ghea Dwi., Nurul Mahmudah, Yusri Anis Faidah, Sadiva Kayla Tasya (2022). Strategi Penguatan Usaha dan Pemahaman Laporan Keuangan Bagi UMKM Kota Tegal. PIMAS: Jurnal Pengabdian Masyarakat, 1 (2), 60-66.
Widyastuti, Fikka Kartika., Ayu Chandra Kartika Fitri2, M. Sa’dillah (2022). APLIKASI ECOMMERCE UNTUK PENINGKATAN PEMASARAN PRODUK UMKM SAMBAL KEMASAN SAMBEL’IN MAH DI MASA PANDEMI. RESWARA: Jurnal Pengabdian Kepada Masyarakat, 3 (2), 729-737.
Yuliani, Rahma., Kasyful Anwar, Adisti Rahmatiasari (2021). Pendampingan Pembuatan e-Marketplace dan Laporan Keuangan Pada UP2K “mulan” Khususnya Dasa Wisma “mawar”. ILUNG: Jurnal Pengabdian Inovasi Lahan Basah Unggul, 1 (2), 112-123.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Community Service Journal: Adarma Acitya
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
