Creative Marketing Strategy Assistance for Awung Gading Bamboo Products in an Effort to Support the Development of MSMEs in Wukirsari Village, Bantul, Special Region of Yogyakarta
DOI:
https://doi.org/10.26877/adarmaacitya.v2i1.573Keywords:
Bamboo Awung Gading, Bamboo Crafts, MSME Development, Wukirsari Village, Creative EconomyAbstract
Awuung Gading Bamboo Crafts is one of the traditional craft MSMEs in Wukirsari Village. This village has the potential for bamboo crafts that have economic value. However, sales turnover remains far below expectations. Subsequently, the community service team provided marketing strategy training. The activity involved in-depth observation and counselling on marketing strategies, particularly a digital approach. The results demonstrated increased knowledge and understanding of optimal marketing in the digital era.
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