Enhancing Local MSME Competitiveness through ParticipatoryCommunity Service and Digital Transformation Initiatives
DOI:
https://doi.org/10.26877/adarmaacitya.v1i2.421Keywords:
MSMEs, competitiveness, community service, digital transformation, participatory approachAbstract
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting local economic development and employment creation. However, many local MSMEs continue to face structural challenges related to limited managerial capacity, low digital literacy, and weak market competitiveness. This community service program aims to enhance the competitiveness of local MSMEs through participatory empowerment and digital transformation initiatives. The program was implemented using a participatory approach that actively involved MSME actors in all stages of the activities, including needs assessment, training, implementation, and evaluation. The intervention focused on strengthening basic business management skills, improving digital marketing capabilities, and facilitating the adoption of simple digital tools to expand market reach. The methods employed included socialization sessions, hands-on training, practical application of digital marketing platforms, and continuous mentoring. The results indicate a significant improvement in MSME participants’ understanding of business management practices, increased utilization of digital marketing channels, and enhanced awareness of the importance of digital transformation for business sustainability. Overall, the program demonstrates that participatory community service combined with digital transformation initiatives can effectively improve MSME competitiveness and adaptability in the local context. This approach offers a practical model for sustainable MSME empowerment that can be replicated in similar community settings.
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