Digital Marketing and Photography:Strengthening the Sales Performance of MSME Products in Diwak Village

Abstract

The advancement of information technology in marketing stimulates digital marketing activities as a promotional medium to increase sales performance, including among SMEs in Diwak Village. To visually introduce products and capture consumer attention, digital marketing necessitates the use of product images instead of physical products. However, the limitations of human resource skills to practice digital marketing in business promotion activities by SMEs, as well as the ability of SME actors in Diwak Village to make product images as digital marketing content, continue to encourage this community service activity. Community service activities are carried out using two approaches: lectures and practices. Lectures are required to give a foundation for knowledge, and practice is required to carry out direct practice in constructing an online store as a digital marketing medium, as well as the practice of making product images as digital marketing content. Community service is provided to SME advocates in Diwak Village. The outcome of this community activity is that SME activists have a good understanding of digital marketing, and SMEs now have web stores and the ability to make product photographs.