Smart Marketing for Small Businesses: Digital Strategy Training for Home-Based Entrepreneurs in Bengkle, Semarang District
DOI:
https://doi.org/10.26877/v4tf0k75Keywords:
digital marketing, home-based entrepreneurs, Google My Business, community empowerment, rural SMEsAbstract
This community service program aimed to empower home-based entrepreneurs in Bengkle, SemarangDistrict, by enhancing their digital marketing skills through targeted training. The primary objective was to equip participants with the knowledge and tools necessary to effectively utilize digital platforms, particularly Google My Business, to expand their market reach. The program employed a participatory approach, involving initial assessments, interactive workshops, hands-on training sessions, peer reviews, and ongoing mentorship. Results indicated a significant improvement in participants' digital literacy and their ability to implement digital marketing strategies, leading to increased business visibility and customer engagement. These findings underscore the importance of tailored digital marketing education in empowering small-scale entrepreneurs in rural areas.
References
Fahrudin, A., & Artyasa, U., S. (2011). Pemberdayaan, Partisipasi, Dan Penguatan Kapasitas Masyarakat. Universitas Bhayangkara Jakarta. Https://Www.Researchgate.Net/Publication/308986029_Pemberdayaan_Partisipasi_Dan_Penguatan_Kapasitas_Masyarakat
Gupta, N. (2020). Digital Marketing: Trends, Opportunities, And Challenges. Asian Journal Of Management, 11(4), 1–10. Https://Ajmjournal.Com/Htmlpaper.Aspx?Journal=Asian+Journal+Of+Management%3bpid%3d2020-11-4-11
Husain, T. , K. , Thamsi, A. , B. , & Amran, F. , D. (2022). Implementasi Google My Business Sebagai Media Digital Marketing. Jurnal Abdira, 2(1), 88–94. Https://Abdira.Org/Index.Php/Abdira/Article/View/53
Istiani, F. (2015). Statistik Daerah Kecamatan Bergas 2015. Koordinator Statistik Kecamatan Bergas, Badan Pusat Statistik Kabupaten Semarang. Https://Semarangkab.Bps.Go.Id/Id/Publication/2016/01/28/07d4cdc80db03f23f7f1305b/Statistik-Daerah-Kecamatan-Bergas-2015.Html
Mubarok, A. , K., Rifai, M., & Rahman. (2023). Peranan Penting UMKM Untuk Menopang Stabilitas Keuangan Dan Perekonomian Nasional. Promosi: Jurnal Program Studi Pendidikan Ekonomi (E-Jurnal), 11(2), 133–144. Https://Ojs.Fkip.Ummetro.Ac.Id/Index.Php/Ekonomi/Article/View/9102
Omol, E.J. (2024), "Organizational digital transformation: from evolution to future trends", Digital Transformation and Society, Vol. 3 No. 3, pp. 240-256. https://doi.org/10.1108/DTS-08-2023-0061
Sheth, J. N., & Parvatiyar, A. (2021). Sustainable Marketing: Market-Driving, Not Market-Driven. Journal of Macromarketing, 41(1), 150-165. https://doi.org/10.1177/0276146720961836
Sifwah, M. , A. , Nikhal, Z. , Z. , Dewi, A. , P. , Nurcahyani, N. , & Latifah, R. , N. (2024). Penerapan Digital Marketing Sebagai Strategi Pemasaran Untuk Meningkatkan Daya Saing UMKM. MANTAP: Journal Of Management Accounting, Tax And Production,2(1),109–118. https://Rayyanjurnal.Com/Index.Php/Mantap/Article/View/1592
Wang, F. (2020), "Digital marketing capabilities in international firms: a relational perspective", International Marketing Review, Vol. 37 No. 3, pp. 559-577. https://doi.org/10.1108/IMR-04-2018-0128
Wardhana, A. (2015). Strategi Digital Marketing Dan Implikasinya Pada Keunggulan Bersaing UKM Di Indonesia. Conference: Seminar Keuangan Dan Bisnis IV UPI 2015, 327–337. Https://Www.Researchgate.Net/Profile/Aditya-Wardhana/Publication/327069950_strategi_digital_marketing_dan_implikasinya_pada_keunggulan_bersaing_ukm_di_indonesia/links/5b768dd8299bf14c6daa3920/strategi-digital-marketing-dan-implikasinya-pada-keunggulan-bersaing-ukm-di-indonesia.Pdf
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Community Service Journal: Adarma Acitya
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
